Coordinates: 40°45′11″N 73°59′47″W / 40.753124°N 73.996281°W / 40.753124; -73.996281

B&H Photo Video, founded in 1973 and located at 420 Ninth Avenue on the corner of West 34th Street in Manhattan, New York City, is the largest non-chain photo and video equipment store in the United States.

The store is patronized by professional photographers and videographers, serving over 5,000 customers per day, while a greater amount of the company's business comes from its internet operation and corporate sales. It also runs a warehouse in the Brooklyn Navy Yard located in Williamsburg, Brooklyn. On its website, B&H claims to be the "world's leading retailer of imaging products." The store carries a wide range of products across the electronics spectrum, with emphasis on professional and specialty photographic equipment.

The business is owned by Herman Schreiber. Schreiber and many of the store's employees are observant Satmar Hasidic Jews who close the store on Shabbat and Jewish holidays except for Hanukkah (Jewish law does not prohibit work during that holiday, except during Shabbat itself). The Web site is open, but orders are not taken or shipped between Friday evening and Saturday evening and on Jewish holidays. Surpassed only by the Diamond District in terms of Orthodox employment, the company is a vital part of the community's financial health, with hundreds of Orthodox Jews on staff. An Orthodox Jewish bus company provides daily service to and from Kiryas Joel, a Satmar village in Orange County, New York.

"Choose the right" is a saying or motto among members of The Church of Jesus Christ of Latter-day Saints (LDS Church) that is taught to children and used by members of the church as a reminder to act righteously. The phrase is taken from an LDS hymn which has that title.

The letters CTR, a reference to this phrase, are incorporated into a shield logo designed by Helen Alldredge, a Primary General Board member in the 1960s. In 1970, a church committee headed by Naomi W. Randall recommended that the shield be incorporated into official church material. Since then, both the phrase and symbol have been used in religious educational materials for LDS youth of Primary age. The symbol is also used in LDS culture by members of all ages, both as a reminder of the motto, as well as an indicator of religious affiliation. The CTR initials, displayed on the shield and in other forms, can be seen mainly on CTR rings as well as other types of jewelry, tee shirts, bookmarks and stationery.

According to the US Patent and Trademark Office, the LDS Church's stylized "CTR" abbreviation and shield with the CTR symbol are trademarked for use on finger ring jewelry by Intellectual Reserve. The phrase "Choose the Right," however, is not trademarked in the United States and may be used by anyone for commercial purposes.^{[citation needed]}